Denim Laser Designer • Product Design Manager • 10 Years Experience
Product Design Manager at PT. Eratex Djaja Tbk.(Busana Apparel Group) with 10 years of expertise in denim laser design, vintage & fashion effects development, and sustainable denim development for brands like American Eagle, Calvin Klein, Polo Ralph Lauren, Levi's, Bonobos and Ann Taylor.
10+
Years in Denim Industry
15+
Global Brands Handled
3
Countries Worked In
Jeanlogia & VAV
Laser Technology Expert
Creative denim Laser processes, finishing techniques and visual storytelling...
About Me
PT. Eratex Djaja Tbk. (Busana Apparel Group)
Leading denim laser design initiatives in collaboration with global brands including American Eagle, Calvin Klein, Polo Ralph Lauren, Levi’s, Bonobos, and Ann Taylor—delivering innovative, sustainable denim solutions with seamless execution from concept to production.
Ha-Meem Group
Designed high-quality laser denim across men’s, women’s, and kids’ collections — aligned with global trends and brand aesthetics. Partnering with American Eagle, Kohl’s, VF Corporation, Wrangler, H&M, and Abercrombie & Fitch to deliver precise, production-ready design solutions.
Passion Jeans Group
Developed precision laser design files aligned with buyer specifications for brands such as Jack & Jones, Only & Sons, Marks & Spencer, and Camel Active — ensured accuracy, consistency, and flawless production execution.
Ha-Meem Group
Supported the development of refined laser denim designs for global brands such as American Eagle, Abercrombie & Fitch, Gap Inc. and JCPenney — ensured alignment with brand aesthetics and delivering production-ready excellence.
Crescent Trade International
Designed and maintained high-performance IT infrastructure — ensured reliability, security, and seamless operational excellence.
EMBA (Executive Master of Business Administration)
Executive postgraduate business administration program.
B.Sc. in EEE (Electrical and Electronics Engineering)
Undergraduate degree in electrical and electronics engineering.
Open Source
Consistently created innovative, high-impact laser artworks with exceptional technical precision, aligning creative vision with strong commercial insight and global market trends.
Creativity meets laser Innovations.
Portfolio
Explore a selection of standout denim projects featuring innovative laser techniques, distinctive textures, and evolving design craftsmanship.
DenimModern denim laser designer creating innovative wash effects and creative artwork.
CreativePremium denim collection featuring modern laser techniques, innovative wash effects, and contemporary fashion design for PVH.
FashionPremium twill & denim development project inspired by Polo Ralph Lauren’s heritage style, focusing on refined laser details and classic wash treatments.
WashInnovative laser wash and denim finishing project developed for Levi’s with modern vintage effects and premium surface detailing.
DenimModern denim laser wash project created for Bonobos featuring clean vintage aesthetics, detailed surface effects, and innovative finishing techniques.
FabricModern denim laser collection for Jack & Jones featuring innovative wash effects, bold detailing, and contemporary streetwear-inspired design.
LaserElegant denim laser wash project developed for Ann Taylor featuring refined vintage aesthetics, clean surface textures, and premium finishing details.
InnovationSustainable denim innovation project focused on eco-friendly laser techniques, responsible wash development, and modern textile solutions.
DesignCreative denim and poster laser design project featuring modern graphic artwork, laser detailing, and contemporary fashion-inspired visuals.
ApparelCreative denim garment artwork project featuring advanced laser processes, modern surface detailing, and innovative fashion design concepts.
TechnologyA modern approach to apparel branding using laser technology to create precise, innovative, and lasting garment identity designs.
LaserInnovative denim project exploring advanced laser technology to create modern surface effects, precision detailing, and contemporary fashion design solutions.
Smart Denim. Sustainable Future.
From high-precision laser detailing to eco-conscious production, I redefine denim innovation. Using advanced systems like Jeanologia, VAV, and Macsa ID, we craft unique finishes while significantly reducing environmental impact. Backed by strong leadership and skilled training, our team delivers efficient, sustainable solutions for modern denim manufacturing.
Creating whiskers, fading, abrasion, destroy graphics, and special 3D effects using advanced laser machines like Jeanologia, VAV, and Macsa ID.
Driving eco-friendly denim initiatives through laser technology — reducing chemical usage, water consumption, and re-sampling cycles for global brands.
Driving eco-friendly denim initiatives through laser technology — reducing chemical usage, water consumption, and re-sampling cycles for global brands.
Process
Creative Direction · Trend Research · Concept Building. Transforming ideas into innovative denim laser concepts with modern visual storytelling.
Laser Artwork · Technical Calibration · Precision Engineering. Combining creativity with advanced laser technology for accurate and premium execution.
Sample Development · Testing · Optimization. Refining every detail through experimentation, wash balance, texture control, and finishing perfection.
Quality Assurance · Bulk Execution · Innovation. Delivering consistent high-quality laser denim solutions with continuous innovation and production expertise.
Creative denim Laser processes, finishing techniques and visual storytelling...
Origin Story
Started career as a System Engineer, building strong expertise in technical problem-solving, system management, and process optimization.
Joined Ha-Meem Group as Asst. Laser Designer, entering the denim apparel world and mastering laser fundamentals.
Advanced to Laser Designer at Passion Jeans Group, developing files for global buyers like Jack & Jones and Marks & Spencer
Returned to Ha-Meem Group as Senior Laser Designer, leading design and operations for American eagle, Kohl’s, H&M, and GAP.
Promoted to Product Design Manager at PT Eratex Djaja Tbk, Indonesia, leading global brand collaborations and delivering innovative product design solutions.
Testimonials
Let us talk support
For denim laser design collaborations, sample development, or sustainable denim consulting, reach me at kanoneee31@gmail.com
Email Shafiqul Islam Kanon