Denim Laser Designer • Product Design Manager • 10 Years Experience

I build scalable denim laser designs with Laser Technology for global fashion brands for a smarter world.

Product Design Manager at PT. Eratex Djaja Tbk.(Busana Apparel Group) with 10 years of expertise in denim laser design, vintage & fashion effects development, and sustainable denim development for brands like American Eagle, Calvin Klein, Polo Ralph Lauren, Levi's, Bonobos and Ann Taylor.

Kanon - Denim Laser Designer

10+

Years in Denim Industry

15+

Global Brands Handled

3

Countries Worked In

Jeanlogia & VAV

Laser Technology Expert

Denim Innovation

Creative denim Laser processes, finishing techniques and visual storytelling...

About Me

Skills, Experience & Education

🎨 Design & Creative Skills

Laser Engraving & Fading Digital Artwork & Surface Design 3D Texture Development Wash & Effect Innovation Vintage Finishing - Whiskers-Destruction & All Over Prints Sustainable Processing Trend & Design Development

💻 Software & Digital Skills

Photoshop & Illustrator — Design CorelDRAW — Artwork Development Premiere Pro & Lightroom — Media Editing Vector/Raster Optimization — Laser Systems Production File Preparation WordPress — Portfolio Management

🔧 Technical & Machine Skills

Machine Operation (Jeanologia-VAV Technology-Macsa ID) Machine Parameter Optimization (Power-Speed-DPI) Fabric-Specific Laser Adjustment Machine Calibration & Troubleshooting Engraving & Marking Techniques

🏭 Production & Industrial Skills

Sampling & Production Execution Planning & Workflow Optimization Cost & Efficiency Analysis Coordination & Buyer Communication Fabric Expertise Quality & Process Improvement Sustainability & Innovation

PT. Eratex Djaja Tbk. (Busana Apparel Group)

Product Design Manager | 2022 – Present | Probolinggo, Indonesia

Leading denim laser design initiatives in collaboration with global brands including American Eagle, Calvin Klein, Polo Ralph Lauren, Levi’s, Bonobos, and Ann Taylor—delivering innovative, sustainable denim solutions with seamless execution from concept to production.

Ha-Meem Group

Senior Laser Designer | 2019 – 2022 | Dhaka, Bangladesh

Designed high-quality laser denim across men’s, women’s, and kids’ collections — aligned with global trends and brand aesthetics. Partnering with American Eagle, Kohl’s, VF Corporation, Wrangler, H&M, and Abercrombie & Fitch to deliver precise, production-ready design solutions.

Passion Jeans Group

Laser Designer | 2018 – 2019 | Dhaka, Bangladesh

Developed precision laser design files aligned with buyer specifications for brands such as Jack & Jones, Only & Sons, Marks & Spencer, and Camel Active — ensured accuracy, consistency, and flawless production execution.

Ha-Meem Group

Assistant Laser Designer | 2015 – 2017 | Dhaka, Bangladesh

Supported the development of refined laser denim designs for global brands such as American Eagle, Abercrombie & Fitch, Gap Inc. and JCPenney — ensured alignment with brand aesthetics and delivering production-ready excellence.

Crescent Trade International

System Engineer (IT) | 2013 – 2014 | Dhaka, Bangladesh

Designed and maintained high-performance IT infrastructure — ensured reliability, security, and seamless operational excellence.

EMBA (Executive Master of Business Administration)

Presidency University, Dhaka, Bangladesh | 2017

Executive postgraduate business administration program.

B.Sc. in EEE (Electrical and Electronics Engineering)

World University of Bangladesh, Dhaka | 2013

Undergraduate degree in electrical and electronics engineering.

Open Source

Contributions

Creative Design & Technical Excellence
🏭
Production Support & Quality Assurance
📊
Process Optimization & Efficiency
🤝
Collaboration & Sustainable Solutions

Laser Impacts

Creativity meets laser Innovations.

Portfolio

Featured Projects

Explore a selection of standout denim projects featuring innovative laser techniques, distinctive textures, and evolving design craftsmanship.

AE Denim Laser Signature CollectionDenim

AE Denim Laser Signature Collection

Modern denim laser designer creating innovative wash effects and creative artwork.

Denim WashPhotoshop
PVH Indigo InnovationCreative

PVH Indigo Innovation

Premium denim collection featuring modern laser techniques, innovative wash effects, and contemporary fashion design for PVH.

CreativityBrand Direction
Polo Ralph Lauren Craft ProjectFashion

Polo Ralph Lauren Craft Project

Premium twill & denim development project inspired by Polo Ralph Lauren’s heritage style, focusing on refined laser details and classic wash treatments.

IllustratorVintage
Levi’s Denim Wash DevelopmentWash

Levi’s Denim Wash Development

Innovative laser wash and denim finishing project developed for Levi’s with modern vintage effects and premium surface detailing.

Vintage WashScraping
Bonobos Denim Innovation ProjectDenim

Bonobos Denim Innovation Project

Modern denim laser wash project created for Bonobos featuring clean vintage aesthetics, detailed surface effects, and innovative finishing techniques.

Surface DesignLaser Technology
Jack & Jones Laser Wash CollectionFabric

Jack & Jones Laser Wash Collection

Modern denim laser collection for Jack & Jones featuring innovative wash effects, bold detailing, and contemporary streetwear-inspired design.

GraphicUrban Denim
Ann Taylor Fashion Laser TreatmentLaser

Ann Taylor Fashion Laser Treatment

Elegant denim laser wash project developed for Ann Taylor featuring refined vintage aesthetics, clean surface textures, and premium finishing details.

Laser EngravingDenim Finishing
Sustainable Denim InnovationInnovation

Sustainable Denim Innovation

Sustainable denim innovation project focused on eco-friendly laser techniques, responsible wash development, and modern textile solutions.

SustainableEco-Friendly
Denim Design & Poster Laser DesignDesign

Denim Design & Poster Laser Design

Creative denim and poster laser design project featuring modern graphic artwork, laser detailing, and contemporary fashion-inspired visuals.

Creative ArtworkLaser
Denim Garment Laser ArtworkApparel

Denim Garment Laser Artwork

Creative denim garment artwork project featuring advanced laser processes, modern surface detailing, and innovative fashion design concepts.

TextileSurface Design
Apparel Laser BrandingTechnology

Apparel Laser Branding

A modern approach to apparel branding using laser technology to create precise, innovative, and lasting garment identity designs.

ApparelBranding
Denim Laser InnovationLaser

Denim Laser Innovation

Innovative denim project exploring advanced laser technology to create modern surface effects, precision detailing, and contemporary fashion design solutions.

DesignPrecision

Smart Denim. Sustainable Future.

How I Can Help You

From high-precision laser detailing to eco-conscious production, I redefine denim innovation. Using advanced systems like Jeanologia, VAV, and Macsa ID, we craft unique finishes while significantly reducing environmental impact. Backed by strong leadership and skilled training, our team delivers efficient, sustainable solutions for modern denim manufacturing.

Denim Laser Design & Innovation

Denim Laser Design & Innovation

Creating whiskers, fading, abrasion, destroy graphics, and special 3D effects using advanced laser machines like Jeanologia, VAV, and Macsa ID.

Sustainable Denim Development

Sustainable Denim Development

Driving eco-friendly denim initiatives through laser technology — reducing chemical usage, water consumption, and re-sampling cycles for global brands.

Team Leadership & Training

Team Leadership & Training

Driving eco-friendly denim initiatives through laser technology — reducing chemical usage, water consumption, and re-sampling cycles for global brands.

Process

How I work

01

Creative Vision

Creative Direction · Trend Research · Concept Building. Transforming ideas into innovative denim laser concepts with modern visual storytelling.

02

Digital Craftsmanship

Laser Artwork · Technical Calibration · Precision Engineering. Combining creativity with advanced laser technology for accurate and premium execution.

03

Development & Refinement

Sample Development · Testing · Optimization. Refining every detail through experimentation, wash balance, texture control, and finishing perfection.

04

Production Excellence

Quality Assurance · Bulk Execution · Innovation. Delivering consistent high-quality laser denim solutions with continuous innovation and production expertise.

Denim Innovation Videography

Creative denim Laser processes, finishing techniques and visual storytelling...

Origin Story

My Journey

2013

IT Foundation

Started career as a System Engineer, building strong expertise in technical problem-solving, system management, and process optimization.

2015

Into Laser Design

Joined Ha-Meem Group as Asst. Laser Designer, entering the denim apparel world and mastering laser fundamentals.

2018

Growing Expertise

Advanced to Laser Designer at Passion Jeans Group, developing files for global buyers like Jack & Jones and Marks & Spencer

2019

Senior Leadership

Returned to Ha-Meem Group as Senior Laser Designer, leading design and operations for American eagle, Kohl’s, H&M, and GAP.

2022

International Stage

Promoted to Product Design Manager at PT Eratex Djaja Tbk, Indonesia, leading global brand collaborations and delivering innovative product design solutions.

Testimonials

What clients say

"Excellent creativity and technical expertise in denim laser design. Each season the developments bring fresh, trend-driven laser artworks that add strong value to our denim collections."

★★★★★
LF

Li & Fung

https://www.lifung.com/

"Reliable design partner with great understanding of global denim trends. The laser developments are innovative, commercially relevant, and delivered with impressive speed and attention to detail."

★★★★★
NG

Newtimes Group

https://newtimesgroup.com/

"Outstanding laser artwork development with strong precision and creativity. The designs consistently enhance the authenticity and visual impact of our denim products."

★★★★★
PC

PVH Corp.

https://www.pvh.com/

""We are highly impressed with the precision and creativity in denim laser designs. The detailing aligns perfectly with our Polo brand standards, delivering a premium and refined look in every piece.""

★★★★★
RL

Ralph Lauren

https://www.ralphlauren.com/

Let us talk support

Looking for a Denim Laser Expert?

For denim laser design collaborations, sample development, or sustainable denim consulting, reach me at kanoneee31@gmail.com

Email Shafiqul Islam Kanon